If you are looking to market your business through Facebook, there are certain things you should be doing.
Regardless of what business you’re in, these strategies may prove helpful in getting the word out about your business or products.
Here are some of the better-known marketing tools and tips available for this powerful social media platform.
1. The App
One of the most important marketing strategies you can employ is the app.
Facebook apps let you customise your page in many ways, Short for “application,” apps are software that can enable you to do all sorts of interactive things, from hosting events to holding contests.
Here are a few of the apps you might consider adding to your business page.
- Heyo – This app allows you to easily create contests and campaigns for Facebook with customisable templates..
- Events – The Events app can be found in the left margin on your Facebook page and lets you spread the news about what’s happening. You can notify large numbers of people and update them quickly about an event and its details.
- Hootsuite Scheduler – With this app you can control the timing of your outreach, post at the best times of day, and plan campaigns out in advance—all while saving time in the process. You can post to all of your social networks at once.
2. Research your market
Any marketing strategy is improved with market research. You can research Facebook’s demographics online – articles abound that relate the results of case studies and demographic research.
This might best be tackled through an online search – type “research Facebook demographics” into your search engine and examine the results.
You can also search Groups on Facebook in many different niches.
Remember to search often as the market changes quickly.
3. News feed
There are various tactics for getting your information to spread rapidly, but some knowledgeable users say that news feed is the best way to get this kind of coverage.
The news feed is the central part of your Facebook page; it’s where your activity is posted and it’s the first thing people see when they visit your page.
Ensure you keep up to date and post on a regular basis.
4. Selling items
Facebook recently got on board the retail train – and there are now a selection of ‘shop front’ apps that allow you to upload your inventory and sell your items from your page.
Customers can purchase items through the now-familiar shopping cart/checkout strategy, right from your Home page.
Have a look at some of these apps:-
- Facebook Marketplace – You will find this in the left margin on your home page. In the Facebook marketplace users can arrange to buy, sell and trade items with other people in their area. Think Facebook-meets-Gumtree.
- Facebook Shopping – With Facebook shopping you can start a Store and start showcasing your products all over the globe. You can add products to your shop, customise your offerings, list your current offers and more. When you set up your business page just choose the shopping template or if you already have a page and want to change it you will be able to do that in the templates and tabs section of your settings menu.
5. Join Facebook groups
Joining groups gives you a means by which you can post informative videos, links, and so forth in your particular niche.
Join groups that are relevant to your business and participate within these groups, as a regular contributor of good advice/content people will come to know and trust you.
You can also form groups of your own and invite others to join
Read my tips on using Twitter as a marketing tool: Click Here
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